Cookie Policy

Last updated: 15th January 2026

What Are Cookies

Cookies are small text files that are stored on your device when you visit our website. They are widely used to make websites work more efficiently and provide a better user experience. Cookies help us understand how you use our website, remember your preferences, and improve our services.

How We Use Cookies

We use cookies for several purposes:

  • Essential cookies: Required for basic website functionality and security
  • Analytics cookies: Help us understand website performance and user behaviour
  • Functional cookies: Remember your preferences and settings
  • Marketing cookies: Enable personalised advertising and remarketing

Types of Cookies We Use

Necessary Cookies

These cookies are essential for the website to function properly. They enable core functionality such as security, network management, and accessibility. You cannot opt out of necessary cookies.

Analytics Cookies

We use Google Analytics to collect information about how visitors use our website. These cookies help us understand website performance, user behaviour, and improve our services. The information collected is aggregated and anonymous.

Functional Cookies

These cookies allow our website to remember choices you make and provide enhanced, more personalised features. They may be set by us or by third-party providers whose services we have added to our pages.

Marketing Cookies

These cookies are used to deliver advertisements that are relevant to you and your interests. They are also used to limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns. We use Google Ads for remarketing and targeted advertising.

Cookie Details

Below is a detailed list of the cookies we use on our website:

Cookie Name Purpose Duration Type
cookie_consent Stores your cookie preferences 1 year Necessary
_ga Google Analytics - distinguishes unique users 2 years Analytics
_gid Google Analytics - distinguishes unique users 24 hours Analytics
_gat Google Analytics - throttles request rate 1 minute Analytics
_gcl_au Google Ads - conversion tracking 90 days Marketing
_gcl_aw Google Ads - conversion tracking 90 days Marketing
IDE Google Ads - ad targeting and remarketing 2 years Marketing

Third-Party Cookies

We use several third-party services that may set cookies on your device:

Google Analytics

We use Google Analytics to analyse website traffic and user behaviour. Google Analytics uses cookies to collect information such as how often users visit the site, what pages they visit, and what other sites they used prior to coming to our site. For more information about Google Analytics cookies, visit Google's Analytics Cookie Usage page.

Google Ads

We use Google Ads for remarketing and conversion tracking. These cookies help us show relevant advertisements to users who have previously visited our website and measure the effectiveness of our advertising campaigns. For more information about Google Ads cookies, visit Google's Advertising Policies.

Google Fonts

We use Google Fonts to display custom fonts on our website. Google Fonts may set cookies for performance optimisation and analytics purposes.

Google Consent Mode v2

Our website implements Google Consent Mode v2, which allows us to respect your cookie preferences whilst still providing basic analytics and advertising measurement. When you reject marketing or analytics cookies, Google services adjust their behaviour to respect your choices whilst maintaining essential functionality.

Managing Your Cookie Preferences

You can control and manage cookies in several ways:

Cookie Consent Banner

When you first visit our website, you'll see a cookie consent banner that allows you to:

  • Accept all cookies
  • Reject all non-essential cookies
  • Customise your cookie preferences by category

Browser Settings

Most web browsers allow you to control cookies through their settings preferences. You can:

  • Block all cookies
  • Block third-party cookies
  • Delete cookies when you close your browser
  • Set your browser to notify you when cookies are being set

Please note that blocking or deleting cookies may impact your experience on our website and limit the functionality available to you.

Opting Out of Interest-Based Advertising

You can opt out of interest-based advertising through several methods:

Changes to This Cookie Policy

We may update this cookie policy from time to time to reflect changes in our practices, technology, or legal requirements. We will notify you of any significant changes by posting the updated policy on our website with a revised "last updated" date.

Contact Us

If you have any questions about our use of cookies or this cookie policy, please contact us:

purestratoris SARL
Email: privacy@purestratoris.pro
Phone: +352 27362177
Address: Boulevard de la Pétrusse 128, 1885 Luxembourg City, Luxembourg